Converse Logo Reveal [Student Project]

In this assignment, I needed to design a five second 3D logo resolve for the fake client: Converse.

The goal detailed in the brief was to stay true to Converse's high-end yet authentic brand. I filled the iconic star using lifestyle photography from Converse's Instagram to capture key parts or their brand: youthful, fun, a little edgy. Then I reigned it back in with a muted color palette to keep it authentic.

I don't do a lot of 3D work, but playing with light and composition in Cinema 4d was a lot of fun. Can't wait to dig deeper into Cinema. All the compositing was done in Photoshop.