Client: Sallie Mae

Studio: Hero4Hire

Director: Betsy DelCiampo

Design: Betsy DelCiampo

Animation: Chris Goff

Having Fun

Loan disbursement isn’t the most exciting of topics, so we really tried to have some fun with this one. Following the lead of Betsy DelCiampo’s awesome designs, I tried to keep the animation playful and dynamic.

Mixing 2D and 3D

This is mostly a 2D/2.5D piece, but the coins were going to be tricky to do in After Effects, because we really wanted them to be able to fully spin and move around quite a bit. So I matched the designs in C4D and animated them there, then composited back into the AE scenes.